The gaming industry is about to witness a transformative shift with the launch of Kinetic Publishing, a new label founded by Daniel Knight, the creator of the viral horror hit Phasmophobia. This initiative aims to champion indie developers by providing essential funding and advisory support while firmly rejecting any projects that incorporate blockchain, web3, or AI-generated elements. This bold stance not only highlights a commitment to creativity and originality but also sets a clear boundary against the rising trend of technology that many feel detracts from the core gaming experience.