In a remarkable display of appreciation, Shift Up, the South Korean studio behind the acclaimed game Stellar Blade, has gifted its employees a staggering $3,400 bonus along with high-end Apple products, including AirPods Max and an Apple Watch. This generous gesture, aimed at recognizing the hard work of its 300 staff members, highlights a growing trend in the gaming industry where companies are investing in their talent as a means to foster loyalty and boost morale.

In a remarkable display of appreciation, Shift Up Corporation has set a new standard for employee benefits by gifting every one of its 300 employees an Apple Watch, Apple AirPods Max, and a generous bonus of 5 million KRW. This move not only highlights the company’s commitment to its workforce but also reflects its successful year in the gaming industry, thanks to popular titles like Goddess of Victory: Nikke and Stellar Blade.

In recent years, the gaming landscape has undergone a remarkable transformation, with PC and console games emerging as the world’s leading hobby culture, boasting over 130 trillion won in annual sales. Despite a temporary slowdown due to the rise of mobile gaming, the resurgence of high-end graphics and immersive experiences has reignited interest in traditional gaming platforms. Notably, Korean game developers are stepping up, competing fiercely on the global stage with successful titles like “Stella Blade” and “P’s False.